Growth for local trades
You do good work.
Nobody can find it.
I sort the online side out for trades. Google listing, reviews, website, the lot. Most of it costs nothing to fix, and it is usually the reason the phone is quiet.
An example of what a customer sees before and after the listing is sorted out.
No listing found.
What they find todayWhat they could find
The problem
Being good at the job
is not enough.
Most trades I look at have solid reviews from customers who already knew them, and nothing at all for the ones who do not. Those people never get as far as your number.
Businesses show on the Google map before anything else. Search your own trade and your own town and see who they are.
Check it yourself, right now, on your phone.What it costs to claim a Google listing, set the right category and start asking for reviews. That is most of the gap, and none of it is a bill.
How long it takes me to go through your whole online presence and the three firms beating you. You get it written down.
How it works
Three stages.
Stop whenever you like.
Each one works on its own. Plenty of people do the first and handle the rest themselves, which is fine by me.
Find out what is wrong
I look at everything a customer sees. Your Google listing, website, reviews, social. Then I check what the firms beating you are doing differently. You get it written down, with the fixes in order of what will bring work in quickest.
Fix the foundations
Google listing set up and verified. A system for getting reviews in. Website working properly on a phone. And something logging where every enquiry came from, so you stop guessing. Barely any of this costs money.
Keep it running
Photos of your jobs going out weekly, reviews chased up, local Facebook groups watched, ads if they make sense for you. Once a month you get a single page showing what came in and where it came from.
What I do
The actual work.
Six things. You do not need all of them, and I will tell you which ones you can skip.
Google Business Profile
The map pack is where the calls come from. Most trades I look at have a listing nobody has touched in two years.
What this involvesReviews
A steady drip of reviews beats a burst two years ago. Most trades ask nobody, then wonder why the page looks dead.
What this involvesWebsites
Built for a phone on 4G, with your photos and a button that opens WhatsApp. From £750.
What this involvesSocial and content
Before and afters, weekly, on the accounts that matter locally. Plus the town Facebook groups where these jobs actually get won.
What this involvesFacebook and Google ads
Only once the free stuff is working. Paying to send people to a dead listing is how firms lose money on marketing.
What this involvesDrone photos and video
Roofs, driveways and gardens from above. No local competitor is doing this, which is exactly why it works.
What this involvesPrices
Prices are
right here.
You should not need a phone call to find out what something costs. No setup fee, no minimum term, no packages starting from.
Growth audit
The full look at where you stand, what your competitors are up to, and a plan for the next three months. Takes me about a week.
Foundation fix
Google listing built and verified, reviews system set up, enquiry tracking in place, directory listings tidied up.
Website
Built for phones first, because that is what people use. Your actual photos, your prices if you want them shown, and a message button that works.
Monthly
Posting, reviews, local groups, Google kept up to date. Plus the monthly page so you know what you are paying for.
Monthly plus
All the above, plus I run your Facebook ads and come out once a month to film. You pay the ad budget direct.
The audit comes off the bill. Book anything else within a month and I knock the £199 off. So if you carry on, you got it for nothing.
Trades
Who this is for.
Different trades need different things. A roofer and a landscaper are not running the same problem.
Roofers
Emergency work, storm season, and a trade where a photo from above sells the job on its own.
Marketing for roofersDriveway and jet washing firms
The most photogenic trade there is, and most firms are sitting on a phone full of before and afters nobody has seen.
Marketing for driveway cleaning companiesLandscapers and gardeners
Bigger jobs, longer decisions, and customers who look at a lot of photos before they ring anybody.
Marketing for landscapersCleaning companies
Repeat work is the whole business, and most firms have no list of the customers they already had.
Marketing for cleaning companiesWhat to expect
What you get,
and what you will not.
I would rather be straight about this up front than have you find out three months in.
What you get
- Me on the phone. Not somebody in an office reading off a script
- Everything set up in your name, so it is yours to keep
- One page a month in plain English, good month or bad
- Drone photos and video when a job needs them, through LJ Aerial Media
- Straight answers, including when the answer is that you do not need me
What you will not get
- A twelve month contract you cannot get out of
- Reports full of numbers that do not mean anything
- Promises about ranking first on Google
- Extras appearing on a bill you never agreed to
- Somebody who has never seen the inside of a van
How I work
The bits people
usually hide.
Worth knowing before you have handed over any money.
You own everything
Your domain, your Google listing, your pages, your website. All in your name. If we stop working together you keep all of it and I walk away.
No lock-in
Paid monthly up front, a month's notice either way. No year long contract and nothing to pay to leave.
Fixed scope
You will know exactly what you are getting. If you want something extra I will price it first. Nothing turns up on a bill you did not agree to.
No promises I cannot keep
Nobody can promise you the top spot on Google. If someone tells you they can, they are lying to you.
Questions
Before you ring.
How do I know you are not another agency cold-calling me?
Fair. Alfie rings people because that is how a one man business finds work. What is different is on this page: my prices are published, there is no contract, and everything gets set up in your name so you can walk off with it. Ring the number and you get me, not a call centre.
What if I do the audit and then do the work myself?
That is fine and a fair few people do. The audit is written so you can hand it to anyone. If you fix it yourself, good, that was the point.
Do you work with my trade?
Cleaners, roofers, landscapers, driveway and jet washing firms mostly. If you are a trade that is not on that list, ring me and I will tell you honestly whether the same things apply.
Are you going to lock me into a contract?
No. Monthly work is paid up front, a month's notice either way, and nothing to pay to leave.
How many clients have you got?
Not many, and I am not going to pretend otherwise. I would rather tell you that than show you a wall of logos. What I will do is show you the actual work on a call.
Free, no strings
Have a look at mine.
Send over your business name and I will check what comes up when someone searches for you. I will tell you what I find whether you hire me or not.