What I do
Six things. You probably
need three of them.
These are the pieces. Which ones you need depends on what is already working, which is what the audit is for. Nobody needs all six on day one.
Google Business Profile
The map is where the calls come from. Most businesses I look at have a listing nobody's touched in two years.
What this involvesReviews
A steady drip beats a burst two years ago. Most businesses ask nobody, then wonder why the page looks dead.
What this involvesWebsites
Built for a phone on 4G, with your photos and a button that opens WhatsApp. From £750.
What this involvesSocial and content
The work you did on Tuesday is the advert. Most of it sits on a phone and never gets seen.
What this involvesFacebook and Google ads
Only once the free stuff works. Paying to send people to a dead listing is how businesses lose money on marketing.
What this involvesDrone photos and video
Premises, sites and outdoor work from above. The one thing on this list that needs me in the van.
What this involvesThe order
Do them in this order.
Going out of order is how firms end up spending money on ads that were never going to work.
The listing and the reviews
Free, and it moves more work than anything else on the list. If you only ever do one thing, do this.
Somewhere to land
A website that loads and asks for the job. No point driving people to something slow that hides your number.
Keep feeding it
Photos and posts, weekly, forever. This is the part that compounds and the part everybody stops doing.
Pay for reach
Ads, once the rest holds up. Now the clicks land on something that convinces people.
Start here
Which ones do I need?
That is what the audit answers. £199, about a week, and it comes off the bill if you carry on.