Reviews are the bit everyone skips.

That pattern tells a customer more than the star rating does. A quiet page reads as a business that's slowed down. A steady drip reads as one that's busy.

It never goes quiet because customers refuse. It goes quiet because asking is a job and nobody owns it. So we make it take ten seconds and happen the same day, every time, whether I'm involved or not.

What I do

• Set up your short review link and get it saved on the work phone
• Write the message you send, in your words, so it doesn't read like a template
• Put it in the routine so it goes out while they're still pleased with you
• Add a QR code to invoices, receipts, cards or the counter, whatever suits
• Reply to every review, including the bad ones, in a way that helps you
• Chase your old customer list once, properly, to get the count up